The mobile phone has changed our habits and consequently, our way of communicating. It is no longer a secret that Mobile Marketing is a strategy that brands have to incorporate into their communication plan if they want to be close to their customers.
The brands seek to approach their customers, and thanks to mobile phones, the customer relationship can be more intense and personal.
It is essential to keep in mind that a marketing strategy is not sufficient on its own. It is necessary to combine it with other channels both offline or online so that a global brand strategy is created, and the consumer perceives brand exposure consistently.
There are different mobile marketing strategies that companies can adopt: from apps to mobile advertising. Everything will depend on the one hand, the capacity and objectives of the company, and on the other, the particular characteristics of its target.
SMS marketing is a mobile marketing strategy, which due to its simplicity and efficiency is easily integrated into the communication plan of any company.
However, this alone is just the starting point for many other benefits.
1 # SMS Has No Barriers
Text messages do not need a data network to reach their receiver. In the US, there are currently more mobile lines than home telephone, the reach that is obtained through this channel is awesome.
2 # It's Fast and Direct Channel
Text messages do not depend on an internet connection. If you choose a suitable platform that uses direct connections, the message arrives instantaneously and securely to your receiver.
3 # It Is Economical and Effective
Not only is it accessible to all types of companies, since its cost is adapted to its capacity, it is also one of the strategies that generate the most ROI. Currently, SMS has 98% open rate, 90% of them are being read for 3 minutes.
4 # Provides Security and Closeness
The platform itself uses connections that guarantee maximum security in the transmission and processing of data.
However, from the point of view of the consumer, many of its practical applications (purchase confirmation, shipping status, delivery of offers or personalized information) perform a role of accompaniment by the brand that brings confidence, security and Closeness that the current consumer demands. Customers no longer only buy products, they also buy experiences.
5 # It Is a Non-Saturated Channel
Through its mobile, the user receives a multitude of communicative impacts (e-mails, banners, pop-ups, social networks). If we think that telephone devices are one of our most personal objects today. There is a risk of being intrusive that is ruining all of our marketing efforts. That’s why Google nowadays sometimes penalizes those who do pop-ups on mobile phones.
However, SMS is different.
The user wants to receive information about the brand. If we add that how the message appears on our phone is different from other media, we are facing a little saturated and differentiating channel. They sometimes want to receive info about their order, coupons, and more.
6 # Communication Is Personalized
It can be a paradox that the sending of mass SMS is personal. Well, it is. Through the Gateway SMS platform, you can customize the sms delivery to make more effective communication, calling the customer by name and offering what you know they are interested in.
7 # The Rich SMS Feature
The messages are no longer only 160 characters. Nowadays, you can send SMS with emoji inside. Also, by being able to include a short URL, it allows generating traffic to the online store, web, blog, social networks.
With the SMS marketing you are one click away from your customers.
Therefore, you have to look for a channel that allows quick and direct communication with your customers that brings proximity and improves their shopping experience. Therefore, you have visibility, that you get good results with little investment, and also easy to implement.
Our team on TXT Coupons will surely help your business thrive and reach your marketing goals faster. Contact us today before your competitor does!